AustCham Thailand is delighted to invite you to attend this Breakfast Briefing.

Guest Speaker:

RANGSAN THAMMANEEWONG
UCSI Blue Ocean Strategy Regional Centre (Thailand) Co., Ltd.

discussing:

"How to Create Rapid Growth and High Profit with Blue Ocean Strategy?"

In today's overcrowded industries, most companies fight long and hard for competitive advantage, battle for market share and struggle for differentiation, only to find themselves fighting their rivals head on in a competitive "red ocean" over a shrinking pool of profit. These red ocean strategies are less and less likely to create profitable growth in the future. Blue Ocean Strategy (BOS) initiated by Professor Kim and Mauborgne argues that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. In this talk, we explore the key concepts, tools, and frameworks behind Blue Ocean Strategy and explain how Blue Ocean Strategy can be applied into corporate strategy to break away from the competition and create their own blue ocean.

Blue Ocean Strategy, after the global runaway success as a multi-awarded business bestseller book in five continents, is fast becoming the hottest business strategy, as a strategy of choice for some of the world's most successful innovators.. UCSI Blue Ocean Strategy Regional Centre has been set up by UCSI University and Professors Kim & Mauborgne in Kuala Lumpur holding exclusive license for 10 countries in Asia including Australia and Thailand. Its countries' offices recently opened, aiming to assist companies in applying the principle and methodologies. (www.ucsi.blueoceanstrategy.com)

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Rangsan Thammaneewong

Rangsan Thammaneewong has over twenty years of experience in the area of Corporate Finance and Strategy. He began his career in New York before returning to his native Thailand. As a consultant and a coach, he has assisted companies together with their CEOs and Executives in achieving success by concentrating on resource allocation and fine tuning strategic directions for both CEOs and their companies. Rangsan has been instrumental in raising equity for the first elevated train BTS in Bangkok, turning government unfunded pension scheme to registered provident such as Thai Airway Rangsan combines his expertise in corporate finance and coaching in his working approach and has successfully turnaround several companies both public and private companies including Media of Medias Plc. Rangsan is a Chartered Member of the Society for Advancement of Consulting USA and a certified master coach from Behavioral Coaching Institute. Rangsan is a former Honorary Advisor to Committee on Finance, Banking and Financial Institutions for the House of Representative in Thailand. Rangsan earned his bachelor of science from Brigham Young University and an MBA from Katz Business School University of Pittsburgh both in the USA.